As social media platforms continue to evolve and best practices change, brands must act fast to ensure they stay relevant and capture their audience’s attention. Whether it’s algorithm shifts or new tool features like Instagram carousel expansion or LinkedIn’s video push, these updates give brands an opportunity to boost engagement and reach.
Authentic updates that provide value to your audience will go far in connecting with them. Rather than posting about what you had for lunch or being stuck in traffic on Tuesday morning, share more about yourself and your passions. This type of content shows people that you care about them and can build trust.
If a customer has posted a negative review, respond to it quickly and politely. This can help diffuse the situation and may even turn the person’s complaint into a positive conversation.
When sharing milestones on your social channels, include photos. For example, if you’re celebrating a company anniversary or launching a new product, include behind-the-scenes shots to show your audience what it takes to make the event happen.
Instagram is moving away from “likes” and putting more emphasis on “views.” This will allow you to see how your updates are performing in a new way. Additionally, the ‘Gram is now allowing up to 20 images in a single carousel, which is ideal for businesses looking to tell a more comprehensive story.