Social media updates are the latest tools and features that social platforms roll out to enhance user experiences. They can range from new Instagram Reels and Facebook Stories formats to ad tool enhancements and even algorithm shifts.
Incorporating social media updates into a marketing strategy can help brands stay ahead of their competitors and connect with audiences in meaningful ways. However, it’s important to assess an update’s relevance and how well it aligns with a brand’s goals before implementing it. Taking a gradual approach to integration allows marketers to test the feature, evaluate performance and incorporate it into their overall strategy over time.
A New Friends Reel Tab
Instagram now offers users a dedicated friends reel tab that showcases their interaction with others’ content. This is ideal for brands looking to build a community and drive brand awareness, as it allows them to share behind-the-scenes content, interact with their audience and foster authentic relationships.
DM Editing on iOS
In an effort to make DMs more flexible and responsive, Twitter now lets users edit their DMs on both mobile and desktop. This is a helpful feature for brands that manage customer service via DM and makes it easier to maintain consistent branding across channels.
Google Discover now includes X, Instagram and YouTube Shorts in personalized feeds, expanding their reach to a wider audience outside of their native apps. This is a great opportunity for creators to drive discovery of their work and promote relevant content, while also giving shout-outs to other influencers they work with.